BRAND FONTS

H1 Title Font Orpheus Pro

Heading Two Orpheus Pro

HEADING THREE - Europa, capitalised with spacing and bold weight

Paragraph Font/Body Text Links Europa

Navigation buttons - Neue haas Grotesk Display

BUTTONS

Emotional Associations + Color Psychology

Brylie Gorman promises to create a safe space for high-powered people to explore within themselves so it is imperative that the branding effectively communicates trust and dependability. Blue is most known for these elements — reliable, responsible, and mentally soothing. Blue encourages feelings of calmness or serenity — an ideal reflection of the journey Brylie intends to take her clients on, as the breath of fresh air she is!

Blue is often described as peaceful, tranquil and orderly, which gives a sense of the state of mind Brylie guides her clients to through energy practices. Blue is a sign of stability, which I see as an opportunity to bring support to the potential ‘instability’ of site visitors minds and nervous systems.

There is also a depth and watery nature to blue and it’s greeny-teal hues selected in the colour palette - the sky and the ocean being our immediate nature associations - which connect to the widened perspective Brylies work offers, and “watery” qualities of emotions.

Blue is a colour most known for portraying trust and professionalism, which to me communicates the values of this brand effectively through the lens of your ideal clients - people likely involved in corporate environments, where they already have an association with this colour as trustworthy, legitimate and to be taken seriously.

Instilling confidence and competence in every client is a goal of Brylie Gorman, and maintaining a minimal, easy to navigate site ensures no one is lost on crucial information (like booking a session) and feeling empowered to step into calm clarity through “third spaces”. It’s easeful mobile optimisation, clean fonts and nature-based imagery is a well-balanced and centred portrayal of Brylies mission.